Aloft, one of the new lifestyle brands of Starwood Hotels & Resorts Worldwide Inc. (HOT) is set to unveil a property in Cupertino, California in early 2013. The upcoming property will mark the third Aloft opening in California and the second in Silicon Valley. The hotel will feature 123 guest rooms along with numerous tech-savvy amenities. Starwood set a new trend in hotel designs with its Aloft and has spread its operations globally with more than 55 hotels it has opened since its launch in June 2008. The urban concept of Aloft is for modern travelers seeking a unique experience. The brand rides on a high growth trajectory and has already stepped into every region including North America, Europe, the Middle East, Latin America, India, Southeast Asia and China. In
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