Starwood Hotels & Resorts Worldwide Inc. (HOT) recently announced the brand conversion of a former 150-room Four Points by Sheraton property to Aloft Tucson University. The property will undergo a complete makeover before being unveiled as an Aloft in the first half of 2013. This marks Starwood’s second conversion project followed by the switch of an existing Clarion property at San Francisco Airport to Aloft in September last year. Aloft San Francisco Airport is slated to open this fall. The Tuscan property enjoys a prime location, adjacent to the University of Arizona. Apart from this, the hotel is easily accessible from various entertainment hubs, making it strategically fit for repositioning. Starwood is ideally targeting two types of prospects for the Aloft conversion. First are the well positioned, older hotels set
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