Stamford, Connecticut-based Starwood Hotels & Resorts Worldwide, Inc. (HOT) recently announced the opening of a hotel – ‘Aloft Chandigarh Zirakpur’ – under its Aloft brand in Chandigarh, India. The company extended its partnership with Urbanedge Hotels for the opening of its fourth Aloft hotel in India. Chandigarh, located in northern India at the foothills of the Himalayas, is emerging rapidly as a commercial hub. The city has excellent urban infrastructure and exotic beauty but a limited number of international brand hotels to serve modern travelers. This demand-supply gap in the city has caught the attention of Starwood. The company already has a presence in Chandigarh with a hotel under the Sheraton brand – Sheraton Chandigarh Hotel – and is now intended to extend its Aloft brand in the city. Aloft
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