Spokane, Washington-based Red Lion Hotels Corporation (RLH) recently announced the signing of a franchise license agreement with WR Management Co. for a hotel — Quality Inn & Suites Date Palm — in Cathedral City, California. The agreement is in line with Red Lion Hotels’ strategy to expand its footprint in core markets through signing new franchise agreements. Cathedral City, the second largest city in Coachella Valley in California, is famous for local golf resorts and places of tourist attractions. Cathedral City is rapidly emerging as a commercial hub, with tourism playing a key role in the development of the area. Several major hoteliers like Hyatt Hotels Corp. (H) and Starwood Hotels and Resorts Worldwide Inc. (HOT) already have a strong presence in the city. The consequent demand for world-class accommodation
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