As part of its continued brand revitalization, Starwood Hotels & Resorts Worldwide Inc. (HOT) recently completed an extensive makeover of four Hawaiian properties under its largest brand Sheraton Hotels & Resorts. The refurbishment cost was approximately $230 million. This significant, multi-year project included refurbishments worth $188 million at the Sheraton Waikiki, $6.5 million at the Sheraton Maui Resort & Spa, $16 million at the Sheraton Kauai Resort and $20 million at the Sheraton Kona Resort & Spa at Keauhou Bay. The project was accomplished with the recent launch of the Sheraton Kona Resort. Since the last couple of quarters, Sheraton has been spearheading Starwood’s market share growth. The brand covers around 30% of the company’s current total global pipeline. Recently, Sheraton concluded a $6 billion brand-wide revitalization program and is
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